What does it mean to “Feel the Yum?”

Starting a new business venture should always (and here I am already being prescriptive) begin with a sense of providing value. You have to ask yourself, how can this business improve people’s lives for the better? How do you give them a finer experience? In short, how do you make people feel special? Sometimes that’s the easy part. The greater challenge is to sustain it through the various levels of growth.

I think for us to grow and maintain a level head we have to stay grounded. To never forget that LOVE is the center of our business and the core of our interactions. This love is transformative, meaning it seeks to improve, better, enhance, treat with greater respect, and appreciation. It’s touching what’s human in each other by listening and then acting.

That’s the only way we know how to live. So we hope this journey we’re on finds us in a better place at the end which I trust it will. Were a small business with big ideas, and we hope to make our customers our friends along the way! I suppose that’s what “feel the yum” means for us. Feel the better experience, feel the flavors of life, feel the love!